Selling your home can be stressful so it is important to choose an agent you can trust who will make this process as smooth as possible.


Heywoods is a modern progressive estate agency based in Belsize Village. We are ideally placed to act for the immediate areas around Belsize Village and Belsize Park as well as the surrounding areas of Hampstead Village, Primrose Hill, South End Green, South Hampstead and St Johns Wood.


Our Agency believes strongly in the principles of client care, upon which much of our reputation has been built. Therefore we value meeting and getting to know you personally and pride ourselves in offering a professional service. We never under-estimate the importance of providing you with a dedicated and honest service.


Our specialist staff will look after you and give you advice throughout the transaction based on their long experience, expertise and sound working principles. We like, as much as possible, dealing in person with you, but by utilising sophisticated computerised systems we can also keep in daily touch electronically with all parties to ensure that your transaction runs smoothly and in the shortest possible time.


Below are a few guidelines that we hope will assist:


 Firstly, if you are selling, you will require a valuation. Heywoods can offer you a free, no obligation factual and accurate appraisal of the current market value of your home. Our experienced property valuers will provide you with a valuation based not only on an in depth knowledge of our areas, but also utilising our extensive database of recent properties sold.


 Having received your instructions to act for you, we will confirm this in writing. As we believe that you should be happy with the Agent you appoint we will not ask you to sign a complicated contract. We will prepare a simply letter of instruction which will be based on our agreed terms of business which will just require your signature.


 We will then prepare full sales details of your property. Bearing in mind the importance of presentation, we will ensure that your sales details highlight the vitally important aspects of your property and with the aid of digital photography and floor plans ensure that your home is shown to its best possible advantage.


 Once the Property Details have been approved by you, the marketing of your property can commence. At any one time we have numerous applicants registered looking to buy. These applicants will be contacted immediately by TELEPHONE - the property will be explained to them, EMAIL – they will be sent full details including photographs and a floor plan and POST – a hard copy of the full details will be sent out.

Your property will be immediately uploaded to all the web sites we utilise in order to maximise the exposure to potential purchasers. Besides the exposure on our web site, we are also affiliated with the following national property websites that will feature your home:



We will advertise your property in a suitable publication to ensure that it is fully marketed. We are constantly reviewing the best publications within which to advertise and below is a list of some of the publications we have used.

•Hampstead & Highgate Express
•London Property News
•The Evening Standard
•The Sunday Times
•American in London


Suitable photographs of your property will be prominently displayed in our premises in order to optimise exposure to the market place.


 We feel that it is very important for a member of our staff to accompany applicants on all appointments. This is not only for security reasons but mainly so that we can gauge an applicants response to the property and answer any questions they may have. We are very conscious that the initial impressions received on a viewing are very important and therefore we will advise you if we feel that a property should be presented in a particular way.


 All offers we receive are promptly verbally notified to you and then followed up in writing. Our competent sales team will negotiate between you and your prospective buyer in order to achieve the best sale for you.


 At this point (if you have not already done so), you will need to instruct a solicitor and, should you require assistance, Heywoods will be pleased to recommend a number of local firms to you.


 At Heywoods we pride ourselves on our conscientious sales management. Seeing a sale from agreement of the sale to exchange of contracts is the most important element of being a good Estate Agent. Too many sales fall through because agents are not pro active at dealing with problems during this period of the selling process, and problems will always occur. Our staff have the experience and knowledge to deal with these problems and by constantly liaising with you, your purchaser, the solicitors, surveyors and mortgage lenders, we ensure that your sale is progressed as smoothly and as stress-free as possible.